EUROPE – Intermarché launched the Inglorious Fruits&Vegetables, a film, print, poster and radio campaign, celebrating the beauty of the Grotesque Apple, the Ridiculous Potato, the Hideous Orange, the Failed Lemon, the Disfigured Eggplant, the Ugly Carrot, and the Unfortunate Clementine.
Now you can eat five a day inglorious fruits and vegetables.
As good, but 30% cheaper. The inglorious Fruits&Vegetables, a glorious fight against food waste.
Wanneer gaan we in Nederland ook op deze manier de voedseloverschot aanpassen??????
Credits
(1) Intermarché launched the Inglorious Fruits&Vegetables- Marcel
(2) Video – Marcel
(3) Tekst – Marcel